Season 1,

69: How to Lose Money by Not Defining Your Niche with Diane Gardner

July 20, 2017

In this episode, Diane Gardner shares an incredibly important lesson that applies to all entrepreneurs and employees. In business, you have to aim for a specific group of people. The more specific, the better. If you don’t aim for anything, you likely won’t hit anything.

Diane Gardner is a Certified Tax Coach and best-selling author whose proactive planning approach helps clients dodge the tax bullet. Her tax coaching sessions have resulted in a combined savings of over $1,158,000 to date — hard-earned profits small business owners would have given to the government by overpaying taxes. Diane is the co-author of the best-selling books, Stand Apart and Why Didn’t My CPA Tell Me That? She has also authored six other books including, Stop Overpaying Your Taxes! 11 Ways Entrepreneurs Overpay and How to Stop it Now!

Time Stamped Show Notes

[2:30] Being a vanilla accountant in a small town, desperation does a lot when it comes to growing a business.

[3:30] From the early 2000’s after a lot of life changes, Diane moved her business into town and everything was going well. Until 2008 happened.

[6:40] When the 2008 recession came, her clients were hit hard and they were going out of business. The worst part is that they had no money to even close out their accounting for going out of business.

[9:30] Never giving up and not wanting to let her staff down, Diane went to the community college to learn marketing.

[10:50] Going out of her comfort zone, Diane found that to get clients she would have to market outside her small town to a healthier part of the country.

[12:20] Diane went on to co-author a couple books, before she eventually authored then her own. Now she does webinars and seminars, which is amazing considering she once was just an introverted accountant.

[13:10] To have a successful business she specialized in a niche, became a tax planning certified coach and went to look for successful businesses that were making money in spite of the recession.

[15:44] Failing Forward Segment

  • What is the bottom line reason of this failure? – “Lack of a plan.”
  • What is the single most important lesson they and you learned from this? – “I realized that there really are riches in the niches and when you’ve well defined your niche you’re not limited by geographical barriers or your own mindset.”
  • What are the major ways you protect yourself from future failures? – “I have surrounded myself with a couple mastermind groups and three different coaches that I work with.”
  • Who do you turn to when you need help? – “Usually I would go to one of those coaches, depending of what’s going on even though it might be outside the realm of typical coaching-type issues and then to my mastermind group which is filled with people of all kinds of industries.”
  • What advice would you give to someone in a similar position? – “Develop a niche of some sort and surround yourself with a wonderful team.”

[21:28] Now, a proactive tax superhero, Diane helps successful service providers with high profits that are tired of leaving a big tip on Uncle Sam’s table.

[25:58] Connect with Diane at to request her book and get to talk with her.

[27:40] Diane’s final thought: “Take advantage of the free offer that we have out there. Just get that second opinion, don’t worry that you already have an accountant and just open your eyes to areas that you might be overpaying your taxes.”

To hear this episode and many more like it on your mobile device, you can subscribe to How To Lose Money via iTunes or Stitcher.


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